Elevator Pitch

When someone asks you for an elevator pitch (you need to explain your business model in the time the elevator gets from one flat to another, usually 20 seconds…) You should be ready to tell it in that frame of time. For that, as for everything, we have frameworks.

For (customer segment) who have the problem of …, our product is a (channel) …. application that provides them with …. (value proposition). We have … (our company’s best assets). We need to make the most of it.

As always, we’ll show it with an easy example

For american teens who have the problem of sexting without knowing where the pics will end up, our product is a mobile application that erases the picture after it has been seen. We have the proper technology and engineering team to make it possible. Look!

This company is worth over a billion now, guess what it is.

You’re welcome, padawans.

Ander Telleria